PS Seasoning Unveils Bold New Wing Rub Lineup Just in Time for Spring
Perfect for spring sports fans and BBQ enthusiasts
IRON RIDGE, Wis. – March 20, 2025 – PS Seasoning, a global company dedicated to flavor innovation, is celebrating the first day of spring with the announcement of a new wing rub line. According to the National Chicken Council, Americans are expected to consume approximately 33 billion wing segments in 2025. This collection features three beloved fan favorites and introduces an entirely new creation, Sesame Chili Citrus. Perfect for adding a flavorful twist to America's favorite finger food, this versatile line is ideal for everything from championship game preparations to weekend backyard grilling.
“When it comes to wings, ordinary just won't cut it. Our customers crave bold, unforgettable flavors to elevate their wing game,” said Gretchen Miller, Senior Vice President of Marketing and Communications for PS Seasoning. “Our new Sesame Chili Citrus, featuring the ultra-trending gochugaru chili, brings an exciting Asian-inspired blend that taps into the growing demand for international flavors. At the same time, we’re embracing our classic favorites like Spicy Pickle and Chicken and Waffle, ensuring every wing is packed with the best flavor in every bite.”
The full line-up includes:
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Sesame Chili Citrus Wing Rub: An Asian-inspired flavor trip, this bold and zesty blend fuses the nutty richness of sesame with the fiery heat of gochugaru chili and a bright citrus punch.
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Spicy Pickle Wing Rub: A spicy and tangy combination of dill, red pepper and vinegar, the perfect spicy dry rub for wings.
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Buffalo Cajun Wing Rub: A fiery fusion of Cajun heat and classic buffalo flavor packed with cayenne, butter and signature Creole spices.
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Chicken and Waffle Wing Rub: The ultimate sweet-and-savory experience brings Southern comfort straight to the plate with maple bourbon, rich spices and a touch of hickory smoke.
Developed by PS Seasoning’s expert team in the company’s state-of-the art Culinary and R&D Center, this expanded product portfolio is not only for chicken, but also adds gourmet flavor to pork, seafood, roasted vegetables and more. The wing rubs are packaged in new premium glass jars, providing more seasoning at a better value.
The wing rubs are available individually or as a bundle at psseasoning.com and select grocery and specialty stores.
ABOUT PS SEASONING
For almost 50 years, three generations of the Hanni family have been dedicated to mastering the craft of flavor. This family-owned company develops unique seasonings and sauces designed to make cooking easy, flavorful and fun, producing 40 million pounds of seasoning annually. PS Seasoning’s extensive collection of over 5,200 blends is rooted in a tradition of quality, service and innovation, honoring the past while looking to the future. The company is headquartered in Iron Ridge, Wis., the heart of the Midwest. PS Seasoning products can be found in meat markets and specialty stores across North America and Europe, and in grocery stores throughout the world under major private label brands. For more information, visit psseasoning.com.
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