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our story

We do flavor. And we amplify it—bigger, better and bolder—by embracing cutting-edge technology as a leading developer and manufacturer of seasonings and equipment solutions. As proud third-generation family-owned and operated businesses, PS Seasoning and Pro Smoker have been dedicated to delivering exceptional products, quality and service to customers worldwide since 1977.  

We believe taste can transport you – to the family dinner table, a pregame tailgate, or to places around the world you’ve never been.This philosophy is reflected in our extensive product lineup of more than 5,200 unique blends developed by our team of food scientists, master meat crafters and culinary team. PS Seasoning produces an astounding 40 million pounds of seasoning annually tailored for BBQ enthusiasts, home cooks, meat processors and private food labels.

With five facilities between the two companies in Iron Ridge, Hartford and Richfield, Wisconsin, the heart of the Midwest, we honor our past while constantly innovating to bring the best in flavor mastery to the industry, ensuring every product delivers exceptional taste and quality. It’s not just our job, it’s an obsession. We are committed to pushing the boundaries of flavor, making every culinary experience unforgettable. 

OUR TIMELINE

1977

After nearly burning his house down with a homemade smoker crafted from an old chest freezer, Harold Hanni innovates to improve. He designs the Model 100 smoker, also known as the Lil’ Harry, created by sausage makers for sausage makers, and founds Pro Smoker ‘N Roaster.

1986

Ken Hanni, Harold’s son, and his wife Kate develop seasoning blends to complement the smokers and found PS Seasoning. Operating out of a storefront in Iron Ridge, WI, spices are hand-scooped for customers.

1996

Ken and Kate’s son, Joe Hanni joins the team.

2014

PS Seasoning expands its manufacturing facilities.

2016

PS Seasoning R&D expansion, new state-of-the-art culinary center.

2017

Addition of sausage processing kitchen for full-scale commercial testing.

2020

New liquid manufacturing capabilities added to PS Seasoning's portfolio of services.

2024

Addition of state-of-the-art Research and Development Laboratory at PS Seasoning; expanded new shipping and warehouse facility opens in Richfield, WI; and Pro Smoker expands and moves to Hartford, WI facility.

2025

Addition of Customer Innovation Center with test kitchen and rapid product prototyping capabilities.

TODAY

CEO Joe Hanni, along with wife Trish and three children, continue to carry on the family legacy.

pro smoker

Our sister company, Pro Smoker, is the leading manufacturer of commercial and home processing equipment.

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